YOU CAN'T SELL THE UPSIDE UNLESS YOU ADMIT THE DOWNSIDE
Whether you are trying to sell Bibles or beer or both, we can show you the best and most cost effective way to get to where you are going as long as you know where that is.
The future is now.
Media is changing with the times. Online radio is making an impacted. While this is true, the method and means of negotiating are the same as they have been for years. Most of the negotiations happen over the phone and email.
It's easy, you give us a budget and we charge 6% upfront before the first phone call is made. Before the first pencil is lifted. Before our solar powered calculators get charged by the morning sun, we get 6%. No matter how happy or discouraged you may be with a buy one thing is certain, we are keeping the 6%.
Most media groups and ad agencies, in fact 99.9% will charge you 15% AND charge you a premium for buying their inventory.
Each time we are up to renegotiate we charge 6% before the first phone call is made. Before the first pencil is lifted. Before our solar powered calculators get charged by the morning sun, we get 6%.
We don't reconcile invoices. We do not pay your invoices. You do.
When we have a verbal agreement, we will send you a contract. When the contract is signed, we will invoice you. Once we recieved the 6% we go to work. We determine the best vehicle of advertising, i.e. radio or telvision etc., based on your location and budget. Then, we pick up the phone and start getting you the best rates in advertising.
These are our policies and procedures.
Clarity from the onset is important. You can't sell the upside unless you admit the downside and for some businesses the downside is paying upfront and reconciling their own media invoices.